UNHCR  THE REFUGEE COLLECTION

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The Refugee Collection was created to highlight the plight of refugees worldwide and raise donations.

The collection was made of 100+ exclusive items from Somalia to Myanmar, representing the tragic life of thousands of refugees.

 

Each item was placed in a once in a lifetime bespoke piece of packaging that looked innocent on the outside but contained the tragedy inside.

The print and poster campaign placed the products center stage with the entire message designed into the packaging itself.

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Agency: Ogilvy Tokyo 

CW: Adel Abouelfetouh

AD: Rafael Angulo

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Cannes Lions 2016 I Bronze
D&AD 2016  I Wood Pencil

LIA 2016 I Finalist
 

 

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